- Flexibility (ease of doing business) – English speaking staff within all functional areas of the business; Knowledgeable of needs and expectations of Western companies; flexible in response to customer partner requirements.
- Loyalty – Long term, win-win relationships and partnerships with customers, suppliers, investors and employees.
- Quality – In our communications with each other, our customers and suppliers; in all of the products and services we provide; and in our commitment to continuous improvement in all that we say and do.
- Trustworthy – An open book approach to doing business – no hidden agendas; we clearly state our commitments and strive to meet them; and we freely admit our shortcomings and correct them in a timely manner.
- Financially Sound – We earn a fair profit; grow and invest in the business based on retained earnings; and generate a return for all of our shareholders while providing a desirable place to work for our employees.